Diagrammo Management theories explained

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All posts tagged public affairs

Projection-Reflection Model

Projection-Reflection Model

In 2006 Kevin Corley, Philip Cochran and Thomas Comstock wrote ‘Image and the impact of public affairs management on internal stakeholders’. In this paper the authors examine both direct and indirect effects of images of corporate social performance on internal stakeholders. They suggest that public affairs managers must be particularly . . . Read more