Diagrammo Management theories explained

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All posts tagged positioning

Reputation Quotient

Reputation Quotient

The Reputation Quotient model was first published in the Journal of Brand Management 2002 by Fombrun, Gardner and Sever. The model distinguishes six drivers of corporate communication, based on measurement of twenty characteristics. By measuring and adjusting these dimensions, the organizations reputation can be improved. The Reputation Quotient model The Reputation Quotient . . . Read more