Diagrammo Management theories explained

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Brand Positioning Bullseye

Brand positioning bullseye

The Brand Positioning Bullseye provides context to improve understanding of the position of the brand in the market. Kotler and Keller define brand positioning as an act of designing the company’s offering and image to occupy a distinct place in the mind of the target market. This model aids in . . . Read more

Jenning’s 70:20:10 Framework

70:20:10 Framework

The 70:20:10 Framework is a learning and development model by the Australian engineer Charles Jennings. The model explains the relationship between three types of learning: experimental learning, social learning and formal learning. The numbers in the framework are a reminder that the majority of learning is by experiencing and exposure. The . . . Read more

Corporate Identity Mix

Corporate Identity Mix

The corporate identity mix of Birkigt and Stadler shows the relationship between who we are (identity) and how we appear (image). The model shows that the image is a reflection of the identity. Corporate identity mix Corporate identity is the tangible manifestation of the personality of the organization. It is . . . Read more



The marketingmix is a business tool used in marketing. There are different concepts of tool ranging from four to seven P’s. Here, we describe the concept of the five P’s; price, product, place, promotion and people. Price The price mechanism is possibly the oldest marketing mechanism that exists. When the . . . Read more

Berlo’s SMCR Model

SMCR model

The SMCR model is a simple representation of the effect of communication. Many communication models can be traced back to this mother of all communication models. The advantage of the model is that is makes clear that message and medium are aligned with the recipient. This model is such a . . . Read more

Maslow’s hierarchy of needs


Maslow’s pyramid was published by Abraham Maslow in 1943. It is a hierarchical ordering of needs. According to this theory, humans only seek to satisfy the needs that are placed higher in the hierarchy after the lower-levels are satisfied. Maslow’s hierarchy of needs is as follows. 1. Physiological needs Keeping . . . Read more

SWOT Analysis

SWOT analysis

The word SWOT is an abbreviation of Strengths, Weaknesses, Opportunities and Threats. The SWOT analysis combines internal and external factors to offer an overview of a company’s state of affairs. The underlying idea is that management should use combinations of strengths and opportunities and avoid combinations of weaknesses and threats. . . . Read more

The Golden Circle by Simon Sinek

The Golden Circle by Simon Sinek

The Golden Circle is a brand positioning model developed by Simon Sinek. This model has been set up following his studies on the succes of the most influential leaders and companies in the world. Sinek discovered that all successful brands think, act and communicate in the same way. Start with . . . Read more