Diagrammo Management theories explained

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City Marketing

City Marketing

In a world where cities are becoming more and more alike, a city should profile itself, differentiate and excel. Many cities lack a positive image among their own citizens and residents. Each city should plan for its growth and prosperity. Cities benefit from city marketing because attracting and retaining the . . . Read more

Marketingmix

Marketingmix

The marketingmix is a business tool used in marketing. There are different concepts of tool ranging from four to seven P’s. Here, we describe the concept of the five P’s; price, product, place, promotion and people. Price The price mechanism is possibly the oldest marketing mechanism that exists. When the . . . Read more

Ansoff Matrix

Ansoff matrix

The Ansoff Matrix is a strategic planning tool that was first presented in an article by Igor Ansoff in 1957. It offers a framework to help managers and marketers devise strategies for future growth and diversification. Ansoff describes four growth strategies. Marketing penetration A growth strategy based on market penetration . . . Read more