Management theories explained
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The theory of planned behavior was developed by Fishbein and Ajzen in 1985. The model indicates that behavior can best be explained by the intention a person has to actually conduct it. The theory helps with determining a strategy to change unwanted behavior. In the theory of planned behavior, intention . . . Read more
A well-crafted message is an integral part of any communication plan. The key message should be short and simple. But the old KISS (Keep It Short and Simple) is no longer sufficient. The six C’s indicate the criteria for the core message that is picked up in the media and . . . Read more