Diagrammo Management theories explained

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3C Model by Kenichi Ohmae

3C Model

The 3C Model by Kenichi Ohmae, a famous Japanese business strategist, is a business model to determine strategy by looking at three success factors: • The Customer • The Corporation • The Competition By integrating the three C’s (Customer, Competitor and Company) a sustainable competitive advantage can exist. Ohmae refers to these . . . Read more

Brand Identity Elaboration Model

Brand Identity Elaboration Model

The Brand Identity Elaboration Model by David A. Aaker is used to make a brand identity come to life. The purpose of the model is to paint a rich picture of the brand identity from different perspectives. The model consists of four elements: strategic imperatives, proof points, internal role models . . . Read more

Projection-Reflection Model

Projection-Reflection Model

In 2006 Kevin Corley, Philip Cochran and Thomas Comstock wrote ‘Image and the impact of public affairs management on internal stakeholders’. In this paper the authors examine both direct and indirect effects of images of corporate social performance on internal stakeholders. They suggest that public affairs managers must be particularly . . . Read more

Brand Experience Model

Brand Experience Model

In 1999, Pine & Gilmore presented their Brand Experience Model. The model shows the relationship between the addition of experiences on products and services and successful branding. The theory is that an experience contributes to a positive internal and external brand experience. A positive brand experience contributes to the top-of-mind position of . . . Read more

Spiderweb method

Spiderweb method

The spiderweb method helps to identify the identity and image of an organization. It was originally developed by Bernstein in 1986 and later extensively described by Van Riel. The method is a creative work form in which the ideas and images of each participant equally weighted. The spiderweb method offers . . . Read more

City Marketing

City Marketing

In a world where cities are becoming more and more alike, a city should profile itself, differentiate and excel. Many cities lack a positive image among their own citizens and residents. Each city should plan for its growth and prosperity. Cities benefit from city marketing because attracting and retaining the . . . Read more

Reputation Quotient

Reputation Quotient

The Reputation Quotient model was first published in the Journal of Brand Management 2002 by Fombrun, Gardner and Sever. The model distinguishes six drivers of corporate communication, based on measurement of twenty characteristics. By measuring and adjusting these dimensions, the organizations reputation can be improved. The Reputation Quotient model The Reputation Quotient . . . Read more

The Natural Planning Model

Natural Planning Model

The Natural Planning Model is a five stage planning process by best-selling author David Allen. It is an informal approach to project planning which can be used of projects of any size and type. The Natural Planning Model According to David Allen, regardless of task size, the human brain works . . . Read more

The Lean Startup

The Lean Startup

The lean startup is a management methodology for startups to develop an idea into a business. The lean startup was created by Eric Ries and offers a different perspective on business strategy. The model indicates that startups do not exist only to make money as quickly as possible, but to . . . Read more

Three Horizons of Growth by McKinsey

Three horizons

The Three Horizons framework by McKinsey & Company offers a way to manage both current and future opportunities for growth. McKinsey & Co. discovered that there were common factors amongst companies achieving an excess of 30% growth in each year for ten years. When analyzed, McKinsey identified three horizons on which . . . Read more